|We have arrived, world!|
Why is Airtel doing what it is doing? And how is it doing it? What does it hope to gain from this? Here is a detailed analysis.
What's in a name!
Well, nothing really, but surely a lot! The name carries the entire persona of the brand with it. The words used, the colours chosen, and the way the whole thing blends together is a direct representation of the class of the brand itself. Just like situations and circumstances in the real world change, so does a brand's need to stay relevant and contemporary. The latest major upgrade by Airtel to its visual brand representation is precisely this - a desire to stay relevant (in the consumers' minds) in a changed world.
A picture speaks a thousand words
|Time for goodbye|